Chinareach is new, new in technology through her partnership with
Internad Limited. But old in China connections, having people experienced
in dealing with Government officials, State Owned Enterprise executives,
Media, including Television Stations, Central and Provincial, executives.
To provide a market entry service to international (foreign) companies
to trade with China as the initial step into a long term relationship
including formation of joint venture companies and establishment
of manufacturing facilities.
Ronnie Ling comes from an advertising family in Shanghai.
His Father Mr. C. P. Ling, was the pioneer of advertising in China
setting up the first modern advertising agency with headquarters
in Shanghai. It was 1926. And September 1st was the official birthday
of China Commercial Advertising Agency.
C. P. Ling studied modern
advertising and marketing in the States. He was a scholarship student
at the Tsing Hua University in Peking. After graduation, he won
a scholarship under the Boxers' Rebellion Indemnity Fund and went
to Rochester University, Rochester, New York. He majored in advertising
and marketing. After Rochester, a Bachelor Degree and a Phi Beta
Keppa golden key in his pocket, he enrolled in the Columbia University
in New York City where earned his Master Degree.
He returned to Shanghai
in the early twenties and joined The Millington Press, a foreign
owned printing company. After a couple years of hands on experience,
it was time, time to form his own full fledged advertising agency.
In those early days of advertising, print was the only main medium
and outdoor billboards. C. P. Ling hired writers from the Chinese
and English newspapers, some independent commercial artists were
retained and some individual commercial artists joined the agency.
There were calligraphers and type setters and copy writers. But
the ideas for advertising campaigns came from C.P. Ling. There were
no creative directors.
China Commercial Advertising
Agency soon became the largest agency in Shanghai and China with
only one real competitor, an agency under the name of its owner,
Carl Crow the author of the famous book "400 Million Customers."
Some of the prominent clients were The Ford Motor Company, General
Motors, Coca Cola, Philip Morris Cigarettes, ASPRO, the first branded
aspirin product made in Australia, KLIM milk powder, Horlicks, Parker
Pen and Pan American World Airlines, the first U. S. Air carrier
to cross the Pacific.
The Ling family came to
Hong Kong in April 1949, just one month before China was liberated
by the Communist forces. On October 1, 1949, China declared the
founding of the People's Republic of China with her Capital in Beijing.
Ronnie and his second elder brother William, both studied at the
Shanghai America School dropped anchor in Hong Kong to set up China
Commercial Advertising Agency (HK) while C. P. Ling was in New York
negotiating a Joint Venture advertising agency in the new China.
The American side was dissuaded by the turbulent times in China.
So C. P. Ling returned to Hong Kong and took the chair at China
Commercial Advertising Agency.
The two major clients were
Colgate Palmolive Company and Civil Air Transport, the flag carrier
of the Nationalist Chinese government in Taiwan. The airline was
founded by General Claire L. Chennault of flying tigers' fame during
world war II but soon was quickly and quietly taken over by a Washington
D.C. company, The Pacific Corporation, which is a company owned
by the U. S. Central Intelligence Agency.